“Work smarter, not harder,” is what we are told.
As a Professional Development Coordinator for Kent ISD, the goal of my job is to keep Kent County educators informed about professional learning opportunities available to them. My team and I have been working hard to do this and have been successful. However, I repeat, we have been working hard, so the real question is “could we do better?”
So we decided to rethink our process and figure out a way to work smarter!
In the past, we created a newsletter that shared with subscribers all of the professional learning we have to offer at Kent ISD. We also included articles in this newsletter that help spread the word about big events, hot topics in education, technology tips, and anything an educator might be interested in to increase their learning. This newsletter took a lot of effort to create the stories and tweak the formatting. It was also hard for our readers to comment and share the articles with others.
Then we thought, what about a blog?
- A blog is a perfect way to collaborate with a team. WordPress has a feature that allows multiple authors and editors to work on blog posts. This has made it easier for my team to work on our posts and edit.
- A blog allows readers to interact with us and each other. Now our readers can comment on a post, share the post via email, Facebook or Twitter, and even pin a post to Pinterest to read later.
- A blog is easy and fun to create. Many blog sites have easy to use interfaces and templates to create a beautiful eye catching design without being a graphic designer.
- A blog is an automated process. You can create your blog posts and set them up to go out at a specific date and time in the future. This allows you to create when you have time and distribute when your readers are available to read.
We decided to try a blog this year. Our new blog has links to all the same great professional learning options. However, now they are in an easier to navigate format. We are also still producing the same type of articles, but more energized and focused on the topics that interest our readers.
And now our readers can start a conversation about our posts by sharing through email, Facebook, Twitter or commenting directly on the blog post. It is also much easier for our readers to sort through posts by searching our tags and categories to find other posts that may interest them.
Through this process we have found that we are meeting our goals and the expectations of our readers. We hope that you are enjoying the new format.
Are you using a blog for your school newsletter? Please comment on this post to share with other educators the benefits you have found with using a blog.